关注
Mobin Fatma
Mobin Fatma
未知所在单位机构
在 psu.edu.sa 的电子邮件经过验证
标题
引用次数
引用次数
年份
Building company reputation and brand equity through CSR: The mediating role of trust
M Fatma, Z Rahman, I Khan
International Journal of Bank Marketing 33 (6), 2015
3252015
The role of customer brand engagement and brand experience in online banking
I Khan, Z Rahman, M Fatma
International Journal of Bank Marketing 37, 2016
3042016
The CSR's influence on customer responses in Indian banking sector
M Fatma, Z Rahman
Journal of Retailing and Consumer Services, 2016
2142016
Antecedents and outcomes of brand experience: An empirical study
I Khan, M Fatma
Journal of Brand Management 24, 439-452, 2017
1982017
Brand engagement and experience in online services
I Khan, LD Hollebeek, M Fatma, JU Islam, Z Rahman
Journal of Services Marketing 34 (2), 163-175, 2020
1942020
Customer experience and commitment in retailing: does customer age matter?
I Khan, LD Hollebeek, M Fatma, JU Islam, I Riivits-Arkonsuo
Journal of Retailing and Consumer Services 57, 102219, 2020
1892020
Consumer Perspective on CSR Literature Review and Future Research Agenda
M Fatma, Z Rahman
Management Research Review 38 (2), 195-216, 2015
1892015
Multi-item stakeholder based scale to measure CSR in the banking industry
M Fatma, Z Rahman, I Khan
International Strategic Management Review 2 (1), 9-20, 2014
1892014
Measuring consumer perception of CSR in tourism industry: Scale development and validation
M Fatma, Z Rahman, I Khan
Journal of Hospitality and Tourism Management 28, 2016
1732016
CConnecting the Dots between CSR and Brand Loyalty: The Mediating Role of Brand Experience and Brand Trust
I Khan, M Fatma
International Journal of Business Excellence (Accepted) 17 (4), 439-455, 2019
1312019
The effect of CSR engagement on eWOM on social media
M Fatma, AP Ruiz, I Khan, Z Rahman
International Journal of Organizational Analysis 28 (4), 941-956, 2020
1242020
CSR and consumer behavioral responses: The role of Customer company identification
M Fatma, I Khan, Z Rahman
Asia Pacific Journal of Marketing and Logistics (SSCI), 2018
1112018
How does corporate association influence consumer brand loyalty? Mediating role of brand identification
M Fatma, I Khan, Z Rahman
Journal of Product and Brand Management (Scopus, ESCI Index) 25 (6), 2016
992016
The concept of online corporate brand experience: an empirical assessment
I Khan, Z Rahman, M Fatma
Marketing Intelligence & Planning 34 (5), 711-730, 2016
882016
Mobile app vs. desktop browser platforms: The relationships among customer engagement, experience, relationship quality and loyalty intention
I Khan, LD Hollebeek, M Fatma, JU Islam, RA Rather, S Shahid, ...
Journal of Marketing Management 39 (3-4), 275-297, 2023
722023
Gender, loyalty card membership, age, and critical incident recovery: Do they moderate experience-loyalty relationship?
I Khan, M Fatma, A Shamim, Y Joshi, Z Rahman
International Journal of Hospitality Management 89, 102408, 2020
622020
Building corporate identity using corporate social responsibility: A website based study of Indian banks
M Fatma, Z Rahman
Social Responsibility Journal 10 (4), 591-601, 2014
602014
The effect of CSR on consumer behavioral responses after service failure and recovery
M Fatma, I Khan, Z Rahman
European Business Review (Scopus, ESCI Index) 28 (6), 2016
592016
Online destination brand experience and authenticity: Does individualism-collectivism orientation matter?
I Khan, M Fatma
Journal of Destination Marketing & Management 20, 100597, 2021
582021
Do experience and engagement matter to millennial consumers?
I KHAN, M Fatma, V Kumar, S Amoroso
Marketing Intelligence and Planning, 2021
532021
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