| Investigating household state dependence effects across categories PB Seetharaman, A Ainslie, PK Chintagunta Journal of Marketing Research 36 (4), 488-500, 1999 | 355 | 1999 |
| Modeling multiple sources of state dependence in random utility models: A distributed lag approach PB Seetharaman Marketing Science 23 (2), 263-271, 2004 | 283 | 2004 |
| The proportional hazard model for purchase timing: A comparison of alternative specifications PB Seetharaman, PK Chintagunta Journal of Business & Economic Statistics 21 (3), 368-382, 2003 | 204 | 2003 |
| Models of multi-category choice behavior PB Seetharaman, S Chib, A Ainslie, P Boatwright, T Chan, S Gupta, ... Marketing letters 16, 239-254, 2005 | 190 | 2005 |
| A model of inertia and variety-seeking with marketing variables PB Seetharaman, P Chintagunta International Journal of Research in Marketing 15 (1), 1-17, 1998 | 151 | 1998 |
| Research Note—A Cross-Category Model of Households' Incidence and Quantity Decisions R Niraj, V Padmanabhan, PB Seetharaman Marketing Science 27 (2), 225-235, 2008 | 141 | 2008 |
| Determinants of product-use compliance behavior D Bowman, CM Heilman, PB Seetharaman Journal of Marketing Research 41 (3), 324-338, 2004 | 140 | 2004 |
| Analysis of multi-category purchase incidence decisions using IRI market basket data S Chib, PB Seetharaman, A Strijnev Advances in Econometrics, 57-92, 2002 | 130 | 2002 |
| Bounded rationality in pricing under state-dependent demand: Do firms look ahead, and if so, how far? H Che, K Sudhir, PB Seetharaman Journal of Marketing Research 44 (3), 434-449, 2007 | 124 | 2007 |
| Model of brand choice with a no-purchase option calibrated to scanner-panel data S Chib, PB Seetharaman, A Strijnev Journal of marketing research 41 (2), 184-196, 2004 | 96 | 2004 |
| Price competition in markets with consumer variety seeking PB Seetharaman, H Che Marketing Science 28 (3), 516-525, 2009 | 91 | 2009 |
| Structural applications of the discrete choice model JP Dubé, P Chintagunta, A Petrin, B Bronnenberg, R Goettler, ... Marketing letters 13, 207-220, 2002 | 87 | 2002 |
| An econometric model of location and pricing in the gasoline market TY Chan, V Padmanabhan, PB Seetharaman Journal of Marketing Research 44 (4), 622-635, 2007 | 82 | 2007 |
| Too close to be similar: Product and price competition in retail gasoline markets G Iyer, PB Seetharaman QME 6, 205-234, 2008 | 56 | 2008 |
| Probabilistic versus random-utility models of state dependence: an empirical comparison PB Seetharaman International Journal of Research in Marketing 20 (1), 87-96, 2003 | 55 | 2003 |
| The additive risk model for purchase timing PB Seetharaman Marketing Science 23 (2), 234-242, 2004 | 50 | 2004 |
| Optimal pricing strategies for an automotive aftermarket retailer MK Mantrala, PB Seetharaman, R Kaul, S Gopalakrishna, A Stam Journal of Marketing research 43 (4), 588-604, 2006 | 43 | 2006 |
| Modeling dependencies in brand choice outcomes across complementary categories Y Ma, PB Seetharaman, C Narasimhan Journal of Retailing 88 (1), 47-62, 2012 | 37 | 2012 |
| “Speed of replacement”: Modeling brand loyalty using last-move data H Che, PB Seetharaman Journal of Marketing Research 46 (4), 494-505, 2009 | 37 | 2009 |
| To price discriminate or not: Product choice and the selection bias problem G Iyer, PB Seetharaman Quantitative Marketing and Economics 1, 155-178, 2003 | 35 | 2003 |
