| The teasing effect: An underappreciated benefit of creating and resolving an uncertainty B Ruan, CK Hsee, ZY Lu Journal of Marketing Research 55 (4), 556-570, 2018 | 134 | 2018 |
| Unit asking: A method to boost donations and beyond CK Hsee, J Zhang, ZY Lu, F Xu Psychological science 24 (9), 1801-1808, 2013 | 79 | 2013 |
| Approach aversion: Negative hedonic reactions toward approaching stimuli. CK Hsee, Y Tu, ZY Lu, B Ruan Journal of personality and social psychology 106 (5), 699-712, 2014 | 68 | 2014 |
| Less willing to pay but more willing to buy: How the elicitation method impacts the valuation of a promotion ZY Lu, CK Hsee Journal of Behavioral Decision Making 32 (3), 334-345, 2019 | 9* | 2019 |
| Are people more selfish after giving gifts? E Polman, ZY Lu Journal of Behavioral Decision Making 35 (2), e2252, 2022 | 6 | 2022 |
| Short-Asking with Long-Encouraging (SALE): A simple method to increase purchase quantity ZY Lu, CK Hsee, K Wu Journal of the Academy of Marketing Science 52, 1152–1170, 2023 | 1 | 2023 |
| It Looks Like “Theirs”: When and Why Human Presence in the Photo Lowers Viewers’ Liking and Preference for an Experience Venue ZY Lu, S Jung, J Peck Journal of Consumer Research 51 (2), 321-341, 2023 | | 2023 |
| Increasing Incentive Effectiveness by Linking the Incentive to a Source the Consumer Paid Into ZY Lu, R Tanner, K Carlson Advances in Consumer Research 45, 756-757, 2017 | | 2017 |
| The Lonely Philanthropist: How Social Cues Moderate the Effect of Loneliness on Charitable Giving ZY Lu, RJ Tanner ACR Asia-Pacific Advances, 2015 | | 2015 |
Christopher K. HseeUniversity of Chicago Booth School of Business在 chicagobooth.edu 的电子邮件经过验证
