Word of mouth communication within online communities: Conceptualizing the online social network J Brown, AJ Broderick, N Lee Journal of interactive marketing 21 (3), 2-20, 2007 | 3045 | 2007 |
What is ‘neuromarketing’? A discussion and agenda for future research N Lee, AJ Broderick, L Chamberlain International journal of psychophysiology 63 (2), 199-204, 2007 | 1547 | 2007 |
Doing business research: a guide to theory and practice N Lee Sage, 2008 | 941 | 2008 |
An exploration of consumer resistance to innovation and its antecedents M Kleijnen, N Lee, M Wetzels Journal of economic psychology 30 (3), 344-357, 2009 | 776 | 2009 |
Revolution in sales: The impact of social media and related technology on the selling environment GW Marshall, WC Moncrief, JM Rudd, N Lee Journal of Personal Selling & Sales Management 32 (3), 349-363, 2012 | 352 | 2012 |
Neuromarketing and consumer neuroscience: contributions to neurology A Javor, M Koller, N Lee, L Chamberlain, G Ransmayr BMC neurology 13, 1-12, 2013 | 339 | 2013 |
Purchase decision‐making in fair trade and the ethical purchase ‘gap’:‘is there a fair trade twix?’ A Nicholls, N Lee Journal of Strategic Marketing 14 (4), 369-386, 2006 | 252 | 2006 |
Problems with formative and higher-order reflective variables N Lee, JW Cadogan Journal of Business Research 66 (2), 242-247, 2013 | 244 | 2013 |
Self-service technology and the service encounter A Beatson, N Lee, LV Coote The Service Industries Journal 27 (1), 75-89, 2007 | 244 | 2007 |
PERSPECTIVE—organizational cognitive neuroscience C Senior, N Lee, M Butler Organization Science 22 (3), 804-815, 2011 | 197 | 2011 |
The evolution of “classical mythology” within marketing measure development N Lee, G Hooley European Journal of Marketing 39 (3/4), 365-385, 2005 | 170 | 2005 |
Improper use of endogenous formative variables JW Cadogan, N Lee Journal of Business Research 66 (2), 233-241, 2013 | 165 | 2013 |
A manifesto for neuromarketing science. C Senior, N Lee Journal of Consumer Behaviour 7, 2008 | 165 | 2008 |
The use of Net Promoter Score (NPS) to predict sales growth: insights from an empirical investigation S Baehre, M O’Dwyer, L O’Malley, N Lee Journal of the Academy of Marketing Science 50 (1), 67-84, 2022 | 149 | 2022 |
Welcome to the jungle! The neuromarketing literature through the eyes of a newcomer N Lee, L Chamberlain, L Brandes European journal of marketing 52 (1/2), 4-38, 2018 | 139 | 2018 |
The domain of organizational cognitive neuroscience: Theoretical and empirical challenges N Lee, C Senior, MJR Butler Journal of Management 38 (4), 921-931, 2012 | 138 | 2012 |
How organizational cognitive neuroscience can deepen understanding of managerial decision‐making: A review of the recent literature and future directions MJR Butler, HLR O'Broin, N Lee, C Senior International Journal of Management Reviews 18 (4), 542-559, 2016 | 113 | 2016 |
Understanding the adoption of new brands through salespeople: a multilevel framework J Wieseke, C Homburg, N Lee Journal of the Academy of Marketing Science 36, 278-291, 2008 | 108 | 2008 |
Leadership research and cognitive neuroscience: The state of this union N Lee, C Senior, M Butler The Leadership Quarterly 23 (2), 213-218, 2012 | 107 | 2012 |
This is your brain on neuromarketing: reflections on a decade of research N Lee, L Brandes, L Chamberlain, C Senior Journal of Marketing Management 33 (11-12), 878-892, 2017 | 105 | 2017 |