| Brand love: the emotional bridge between experience and engagement, generation-M perspective M Junaid, F Hou, K Hussain, AA Kirmani Journal of Product & Brand Management 28 (2), 200-215, 2019 | 197 | 2019 |
| Simulation and analysis for the Kelang Container Terminal operations R Mat Tahar, K Hussain Logistics information management 13 (1), 14-20, 2000 | 142 | 2000 |
| Investigating the impact of social media images’ value, consumer engagement, and involvement on eWOM of a tourism destination: A transmittal mediation approach AZ Abbasi, RH Tsiotsou, K Hussain, RA Rather, DH Ting Journal of Retailing and Consumer Services 71, 103231, 2023 | 110 | 2023 |
| Effects of variety-seeking intention by mobile phone usage on university students’ academic performance SFA Hossain, M Nurunnabi, K Hussain, SK Saha Cogent Education 6 (1), 1574692, 2019 | 95 | 2019 |
| Ubiquitous role of social networking in driving M-Commerce: evaluating the use of mobile phones for online shopping and payment in the context of trust SFA Hossain, Z Xi, M Nurunnabi, K Hussain Sage Open 10 (3), 2158244020939536, 2020 | 70 | 2020 |
| An investigation of the diners’ brand love in the value co-creation process M Junaid, K Hussain, MM Asghar, M Javed, F Hou Journal of Hospitality and Tourism Management 45, 172-181, 2020 | 67 | 2020 |
| The role of co-creation experience in engaging customers with service brands K Hussain, F Jing, M Junaid, QU Zaman, H Shi Journal of Product & Brand Management 30 (1), 12-27, 2021 | 65 | 2021 |
| Nature of brand love: examining its variable effect on engagement and well-being M Junaid, K Hussain, A Basit, F Hou Journal of Brand Management 27, 284-299, 2020 | 59 | 2020 |
| Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty: A PLS-SEM-based multi-sequential approach AZ Abbasi, RA Rather, D Hooi Ting, S Nisar, K Hussain, MG Khwaja, ... Journal of Vacation Marketing 30 (1), 93-109, 2024 | 52 | 2024 |
| The effects of creator credibility and backer endorsement in donation crowdfunding campaigns success FAS Bukhari, SM Usman, M Usman, K Hussain Baltic Journal of Management 15 (2), 215-235, 2020 | 49 | 2020 |
| Role of exogenous salicylic acid applications for salt tolerance in violet K Hussain, K Nawaz, A Majeed, U Ilyas, F Lin, K Ali, MF Nisar Sarhad J. Agric 27 (2), 171-175, 2011 | 47 | 2011 |
| “Being true to oneself”: the interplay of responsible leadership and authenticity on multi-level outcomes M Javed, MW Akhtar, K Hussain, M Junaid, F Syed Leadership & Organization Development Journal 42 (3), 408-433, 2021 | 46 | 2021 |
| Smartphone-based m-shopping behavior and innovative entrepreneurial tendency among women in emerging Asia SFA Hossain, M Nurunnabi, K Hussain, X Shan International Journal of Gender and Entrepreneurship 12 (2), 173-189, 2020 | 46 | 2020 |
| Local food consumption values and attitude formation: the moderating effect of food neophilia and neophobia K Hussain, AZ Abbasi, SM Rasoolimanesh, CD Schultz, DH Ting, F Ali Journal of Hospitality and Tourism Insights 6 (2), 464-491, 2023 | 44 | 2023 |
| Say no to wrongdoing: the serial mediation model of responsible leadership and whistleblowing intentions MW Akhtar, M Javed, F Syed, MK Aslam, K Hussain International Journal of Manpower 42 (5), 889-903, 2020 | 41 | 2020 |
| Promoting sustainable construction through energy-efficient technologies: an analysis of promotional strategies using interpretive structural modeling M Iqbal, J Ma, N Ahmad, K Hussain, MS Usmani International Journal of Environmental Science and Technology, 1-24, 2021 | 38 | 2021 |
| Factors influencing social-media-based entrepreneurship prospect among female students in China CP Emmanuel, S Qin, SFA Hossain, K Hussain Heliyon 8 (12), 2022 | 37 | 2022 |
| Advertising value of vlogs on destination visit intention: the mediating role of place attachment among Pakistani tourists AZ Abbasi, CD Schultz, DH Ting, F Ali, K Hussain Journal of Hospitality and Tourism Technology 13 (5), 816-834, 2022 | 37 | 2022 |
| Brand love: the emotional bridge between tourists’ perceived value and well-being M Junaid, K Hussain, U Akram, MM Asghar, S Zafar, F Hou Asia Pacific Journal of Tourism Research 25 (12), 1329-1342, 2020 | 36 | 2020 |
| Tourism promotion through vlog advertising and customer engagement behaviours of generation Z A Zaib Abbasi, K Hussain, T Kaleem, SM Rasoolimanesh, T Rasul, ... Current Issues in Tourism 26 (22), 3651-3670, 2023 | 34 | 2023 |
