An exploratory study of factors influencing the college choice decision of undergraduate students in Malaysia SM Sidin, SR Hussin, HS Tan Asia Pacific Management Review 8 (3), 2003 | 145 | 2003 |
Relationship between product factors, advertising, and purchase intention of halal cosmetic H SR, H Hashim, RN Yusof, NN Alias VOL. 21 (S) JUN. 2013, 85, 2013 | 111 | 2013 |
Halal food supply chain knowledge and purchase intention FAM Yusoff, RNR Yusof, SR Hussin International Journal of Economics and Management 9 (1), 155-172, 2015 | 99 | 2015 |
The effect of socio-demographic variables and travel characteristics on motivation of Muslim family tourists in Malaysia YA Aziz, SR Hussin, H Nezakati, RN Raja Yusof, H Hashim Journal of Islamic Marketing 9 (2), 222-239, 2018 | 61 | 2018 |
Important determinant of consumers’ retail selection decision in Malaysia CAC Wel, SR Hussin, NA Omar, SM Nor World Review of Business Research 2 (2), 164-175, 2012 | 52 | 2012 |
Exploring islamic retailer store attributes from consumers perspectives: An empirical investigation H Hashim, SR Hussin, NN Zainal International Journal of Economics and Management 8 (S1), 117-136, 2014 | 47 | 2014 |
Factors influencing Malaysian consumers' intention to use Quick Response (QR) mobile payment MH Ibrahim, SR Hussin, SH Hussin Jurnal Pengurusan 57, 22-37, 2019 | 43 | 2019 |
Attributes of senior-friendly tourism destinations for current and future senior tourists: An importance-performance analysis approach SL Liew, SR Hussin, NH Abdullah SAGE Open 11 (1), 2158244021998658, 2021 | 41 | 2021 |
Consumers' knowledge and perception towards Melicope ptelefolia (Daun Tenggek Burung): A preliminary qualitative study AMS Karim, SS Nasouddin, M Othman, MN Adzahan, SR Hussin International Food Research Journal 18 (4), 1481, 2011 | 30 | 2011 |
Credit card holders in Malaysia: Customer characteristics and credit card usage SR Hussin, S Kassim, N Jamal International Journal of Economics and Management 7 (1), 108-122, 2013 | 27 | 2013 |
Effect of marketing innovation on performance of small and medium enterprises in Nigeria UG Adamu, SR Hussin, NA Ismail International Journal of Innovation, Creativity and Change 11 (12), 353-370, 2020 | 25 | 2020 |
Marketing analysis of the higher education service sector in Malaysia: consumer perspective SR Hussin, TH Soon, SM Sidin Service Quality Assessment and Improvement. Imagepac Print (M) Sdn. Bhd, 36-49, 2000 | 22 | 2000 |
Essential quality attributes in fresh produce purchase by Malaysian consumers SR Hussin, WF Yee, J Bojei Journal of Agribusiness Marketing 3 (December), 1-19, 2010 | 21 | 2010 |
Beyond rational choice theory: multifaceted determinants of participation in palm oil sustainable certification amongst smallholders in Malaysia AR Ahmad Rizal, S Md Nordin, SH Hussin, SR Hussin Frontiers in Sustainable Food Systems 5, 638296, 2021 | 20 | 2021 |
Measuring market orientation, innovative marketing strategies and performance: evidence from the Malaysian agro-food manufacturers NH Kamarulzaman, NH Khairuddin, H Hashim, SR Hussin Journal of Agribusiness in Developing and Emerging Economies 13 (2), 211-228, 2023 | 17 | 2023 |
Why not travel to Malaysia? Perspectives of future senior tourists toward senior-friendly destination attributes L Sien Leong, SR Hussin, NH Abdullah Journal of Quality Assurance in Hospitality & Tourism 24 (1), 75-100, 2023 | 13 | 2023 |
LONELINESS, COPING STRATEGIES AND PERCEIVED SOCIAL SUPPORT AMONG STUDENTS OF PUBLIC UNIVERSITIES IN MALAYSIA DURING THE COVID-19 MCO. SH Hussin, AI Awang Daud, M Taibi, SR Hussin International Journal of Business & Society 22 (3), 2021 | 13 | 2021 |
Special Needs of Muslim Family Tourists Across The Family Life Cycle: Stakeholders‟ Perspectives F Osman, SR Hussin, R Yusof, H Hashim, A Yuhanis, H Nezakati Australian Journal of Basic and Applied Sciences 9 (3), 108-112, 2015 | 11 | 2015 |
CRITICAL REVIEW OF DARK TOURISM: TOURISTS’PERCEPTIONS AND BEHAVIOUR FH Ramlee, SR Hussin, H Hashim JOURNAL OF TOURISM, HOSPITALITY AND ENVIRONMENT MANAGEMENT (JTHEM) 3 (12), 2018 | 10 | 2018 |
Direction for future research in eWOM: Issues of credibility, format and impact SA Khan, SR Hussin, AB Abdul Hamid International Journal of Economic Research 15 (2), 329-341, 2018 | 9 | 2018 |