| Everyday Market Helping Behavior LL Price, LF Feick, A Guskey Journal of Public Policy & Marketing 14 (2), 255-266, 1995 | 349 | 1995 |
| Couponing Behaviors of the Market Maven: Profile of a Super Couponer LL Price, LF Feick, A Guskey-Federouch Association of Consumer Research, North American Advances, 1988 | 272 | 1988 |
| Couponing Behaviors of the Market Maven: Profile of a Super Couponer A Guskey Federouch, L Price, L Feick Advances in Consumer Research, Association for Consumer Research Proceedings …, 1987 | 272* | 1987 |
| The Relationship between Alumni and University: Toward a Theory of Discretionary Collaborative Behavior R Heckman, A Guskey Journal of Marketing Theory and Practice 6 (2), 97-112, 1998 | 181 | 1998 |
| Comprehensive Brand Presentation: Ensuring Consistent Brand Image A Haynes, C Lackman, A Guskey Journal of Product & Brand Management 8 (4), 286-300, 1999 | 83 | 1999 |
| Sources of Customer Satisfaction and Dissatisfaction with Iinformation Technology Help Desks R Heckman, A Guskey Journal of Market-Focused Management 3 (1), 59-89, 1998 | 59 | 1998 |
| Sources of Customer Satisfaction and Dissatisfaction with Information Technology Help Desks R Heckman, A Guskey Federouch International Conference on Information Systems,, 1995 | 59 | 1995 |
| A Conceptualization of Market Helpfulness: Theory and Measurement of Consumer Altruism. A Guskey Federouch Marketing and Education: Partners in Progress, Proceedings for Atlantic …, 1991 | 11* | 1991 |
| The Relationship between University and Alumni: Toward a Theory of Discretionary Collaborative Behavior R Heckman, A Guskey Journal of Marketing Theory and Practice 6, 1998 | 6 | 1998 |
| A test of the spirit: The Duquesne University shootings A Guskey Marketing Education Review 23 (2), 179-190, 2013 | 5 | 2013 |
| Uniting Employees around a Mission K Matejka, A Guskey Federouch Supervisory Management, 1990 | 4 | 1990 |
| When Buyers Help Sellers: Toward a Theory of Discretionary Collaborative Behaviors A Guskey-Federouch, R Heckman Expanding Marketing Horizons into the 21st Century, Proceedings of …, 1994 | 2* | 1994 |
| Antecedents of Relationship Behaviors in Information System Outsourcing Agreements R Heckman, A Guskey-Federouch Relationship Marketing: Theory, Methods and Applications, Research …, 1994 | 2 | 1994 |
| The Customer/Vendor Relationship as a Helping Relationship A Guskey-Federouch, R Heckman Western Decision Science Institute Proceedings, 277-279, 1993 | 2 | 1993 |
| Discretionary Collaborative Behavior: Consumers Help Themselves to Better Service A Guskey American Marketing Association Summer Educators’ Conference, 2010 | 1 | 2010 |
| Discretionary Collaborative Behavior: Consumers Help Themselves to Better Service A Guskey Enhancing Knowledge Development in Marketing, 46, 2010 | 1 | 2010 |
| DIARY OF A SENIOR MARKETING PROFESSOR: ADVICE ON HOW TO GET THE MOST FROM STUDENT PROJECTS A Guskey Northeastern Association of Business, Economics and Technology, 146, 2018 | | 2018 |
| The Sports Marketing Plan Revealed: A Practitioner's Guide R Dick, D Ciletti, A Guskey Association of Marketing Theory and Practice (AMTP), 2017 | | 2017 |
| Innovation in the Classroom: Back to the Future A Guskey Marketing Management Association (MMA), 2017 | | 2017 |
| Content Analysis of New Product Development Projects A Guskey Northeastern Association of Business, Economics, and Technology Conference …, 2016 | | 2016 |
