| A conceptual and measurement comparison of self-congruity and brand personality: The impact of socially desirable responding JG Helgeson, M Supphellen International Journal of Market Research 46 (2), 205-233, 2004 | 496 | 2004 |
| Building brand relationships online: A comparison of two interactive applications H Thorbjørnsen, M Supphellen, H Nysveen, P Egil Journal of interactive marketing 16 (3), 17-34, 2002 | 486 | 2002 |
| Building foreign brand personalities in Russia: the moderating effect of consumer ethnocentrism M Supphellen, K Grønhaug International journal of advertising 22 (2), 203-226, 2003 | 484 | 2003 |
| Consumer ethnocentrism when foreign products are better M Supphellen, TL Rittenburg Psychology & Marketing 18 (9), 907-927, 2001 | 399 | 2001 |
| Consumer participation in coproduction:“I made it myself” effects on consumers’ sensory perceptions and evaluations of outcome and input product SV Troye, M Supphellen Journal of marketing 76 (2), 33-46, 2012 | 360 | 2012 |
| Understanding core brand equity: guidelines for in-depth elicitation of brand associations M Supphellen International Journal of Market Research 42 (3), 1-14, 2000 | 317 | 2000 |
| Consumers' perceptions of the dimensions of brand personality N Maehle, C Otnes, M Supphellen Journal of Consumer behaviour 10 (5), 290-303, 2011 | 273 | 2011 |
| Effects of culture, gender, and moral obligations on responses to charity advertising across masculine and feminine cultures MR Nelson, FF Brunel, M Supphellen, RV Manchanda Journal of Consumer Psychology 16 (1), 45-56, 2006 | 216 | 2006 |
| Drivers of intention to revisit the websites of well-known companies: The role of corporate brand loyalty M Supphellen, H Nysveen International Journal of Market Research 43 (3), 1-12, 2001 | 186 | 2001 |
| Testing country brand slogans: Conceptual development and empirical illustration of a simple normative model M Supphellen, I Nygaardsvik Journal of Brand Management 9, 385-395, 2002 | 178 | 2002 |
| Where is place branding heading? P Kotler, ID Nebenzahl, V Lebedenko, S Rainisto, D Gertner, R Clifton, ... Place branding 1 (1), 12-35, 2004 | 165 | 2004 |
| The impact of brand loyalty on website usage H Thorbjørnsen, M Supphellen Journal of Brand Management 11, 199-208, 2004 | 137 | 2004 |
| The effects of religion on development efforts: Evidence from the microfinance industry and a research agenda R Mersland, B D’espallier, M Supphellen World Development 41, 145-156, 2013 | 118 | 2013 |
| In search of the sources of brand personality N Maehle, M Supphellen International Journal of Market Research 53 (1), 95-114, 2011 | 111 | 2011 |
| Developing, exploring, and validating a typology of private philanthropic decision making M Supphellen, MR Nelson Journal of Economic Psychology 22 (5), 573-603, 2001 | 108 | 2001 |
| Attitudes towards assisted dying are influenced by question wording and order: a survey experiment M Magelssen, M Supphellen, P Nortvedt, LJ Materstvedt BMC medical ethics 17, 1-9, 2016 | 88 | 2016 |
| Elicitation of product attributes in an evaluation context: A comparison of three elicitation techniques E Breivik, M Supphellen Journal of Economic Psychology 24 (1), 77-98, 2003 | 70 | 2003 |
| Determinants of core value behavior in service brands H Thorbjørnsen, M Supphellen Journal of Services Marketing 25 (1), 68-76, 2011 | 57 | 2011 |
| Can advertisements for brand extensions revitalise flagship products? An experiment M Supphellen, Ø Eismann, LE Hem International Journal of Advertising 23 (2), 173-196, 2004 | 43 | 2004 |
| Advertising strategies for brand image repair: The effectiveness of advertising alliances N Maehle, M Supphellen Journal of Marketing Communications 21 (6), 450-462, 2015 | 28 | 2015 |
