| Woke-washing:“Intersectional” femvertising and branding “woke” bravery F Sobande European Journal of Marketing, 2019 | 345 | 2019 |
| To exist is to resist: black feminism in Europe A Emejulu, F Sobande Pluto Press, 2019 | 121 | 2019 |
| ‘We’re all in this together’: Commodified notions of connection, care and community in brand responses to COVID-19 F Sobande European Journal of Cultural Studies 23 (6), 1033-1037, 2020 | 119 | 2020 |
| Operationalizing critical race theory in the marketplace SM Poole, SA Grier, KD Thomas, F Sobande, AE Ekpo, LT Torres, ... Journal of Public Policy & Marketing 40 (2), 126-142, 2021 | 80 | 2021 |
| Why the Digital Lives of Black Women in Britain? F Sobande The Digital Lives of Black Women in Britain, 1-27, 2020 | 78 | 2020 |
| Resisting media marginalisation: Black women’s digital content and collectivity F Sobande, A Fearfull, D Brownlie Consumption markets & culture 23 (5), 413-428, 2020 | 66 | 2020 |
| Watching me watching you: Black women in Britain on YouTube F Sobande European Journal of Cultural Studies 20 (6), 655-671, 2017 | 66 | 2017 |
| Spectacularized and Branded Digital (Re) presentations of Black People and Blackness F Sobande Television & New Media 22 (2), 131-146, 2021 | 64 | 2021 |
| Memes, digital remix culture and (re) mediating British politics and public life F Sobande IPPR Progressive Review 26 (2), 151-160, 2019 | 35 | 2019 |
| The hypervisibility and discourses of ‘wokeness’ in digital culture F Sobande, A Kanai, N Zeng Media, Culture & Society, 01634437221117490, 2022 | 29 | 2022 |
| Soldiers and superheroes needed! Masculine archetypes and constrained bodily commodification in the sperm donation market F Sobande, L Mimoun, LT Torres Marketing Theory 20 (1), 65-84, 2020 | 28 | 2020 |
| Social Emotions and the Legitimation of the Fertility Technology Market L Mimoun, L Trujillo-Torres, F Sobande Journal of Consumer Research, 2021 | 26 | 2021 |
| Repetition or reckoning: confronting racism and racial dynamics in 2020 KD Thomas, JF Davis, JAJ Wilson, F Sobande Journal of Marketing Management 36 (13-14), 1153-1168, 2020 | 25 | 2020 |
| Envisioning more equitable and just futures: Feminist organizational communication in theory and praxis JR Linabary, JM Cruz, BJ Allen, JA Chalupa, SE Dempsey, CL Glenn, ... Management Communication Quarterly 35 (1), 142-168, 2021 | 23 | 2021 |
| Awkward Black girls and post-feminist possibilities: Representing millennial Black women on television in Chewing Gum and Insecure F Sobande Critical Studies in Television 14 (4), 435-450, 2019 | 23 | 2019 |
| Femvertising and fast fashion: Feminist advertising or fauxminist marketing messages? F Sobande International Journal of Fashion Studies 6 (1), 104-113, 2019 | 22 | 2019 |
| Hierarchies of knowledge about intersectionality in marketing theory and practice M Rosa-Salas, F Sobande Marketing Theory, 14705931221075372, 2022 | 20 | 2022 |
| Introduction: On the problems and possibilities of European Black feminism and Afrofeminism A Emejulu, F Sobande To exist is to resist: Black feminism in Europe. London: Pluto, 3-9, 2019 | 15 | 2019 |
| How to get away with authenticity: Viola Davis and the intersections of Blackness, naturalness, femininity and relatability F Sobande Celebrity Studies 10 (3), 396-410, 2019 | 13 | 2019 |
| The poetic identity work and sisterhood of Black women becoming academics F Sobande, J Renee Wells Gender, Work & Organization, 2021 | 12 | 2021 |
