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h5 指数:49
h5 中位数:91

h5 指数是指在过去整整 5 年中所发表文章的 h 指数。h 指在 2018-2022 年间发表的 h 篇文章每篇至少都被引用过 h 次的最大值。隐藏

出版物的 h5 中位数，是指出版物的 h5 指数所涵盖的所有文章获得的引用次数的中位值。隐藏

#10 Communication

标题/作者	引用次数	年份
Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit AP Schouten, L Janssen, M Verspaget International Journal of Advertising 39 (2), 258-281	1078	2020
The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers L Hudders, S De Jans, M De Veirman International Journal of Advertising 40 (3), 327-375	322	2021
The use of sampling methods in advertising research: a gap between theory and practice M Sarstedt, P Bengart, AM Shaltoni, S Lehmann International Journal of Advertising 37 (4), 650-663	322	2018
Disclosing sponsored Instagram posts: the role of material connection with the brand and message-sidedness when disclosing covert advertising M De Veirman, L Hudders International Journal of Advertising 39 (1), 94-130	318	2020
When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive Y Shan, KJ Chen, JS Lin International Journal of Advertising 39 (5), 590-610	233	2020
Electronic word-of-mouth (eWOM) on WeChat: examining the influence of sense of belonging, need for self-enhancement, and consumer engagement on Chinese travellers’ eWOM SC Chu, CH Lien, Y Cao International Journal of Advertising 38 (1), 26-49	178	2019
The current state of knowledge on electronic word-of-mouth in advertising research SC Chu, J Kim International Journal of Advertising 37 (1), 1-13	170	2018
What does the brand say? Effects of brand feedback to negative eWOM on brand trust and purchase intentions M Bhandari, S Rodgers International Journal of Advertising 37 (1), 125-141	168	2018
Digital advertising: present and future prospects H Lee, CH Cho International Journal of Advertising 39 (3), 332-341	166	2020
User generated content presenting brands on social media increases young adults’ purchase intention M Mayrhofer, J Matthes, S Einwiller, B Naderer International Journal of Advertising 39 (1), 166-186	149	2020
Talking about CSR matters: employees’ perception of and reaction to their company’s CSR communication in four different CSR domains SD Schaefer, R Terlutter, S Diehl International Journal of Advertising 39 (2), 191-212	130	2020
The Covert Advertising Recognition and Effects (CARE) model: Processes of persuasion in native advertising and other masked formats BW Wojdynski, NJ Evans International Journal of Advertising 39 (1), 4-31	124	2020
The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention: a meta-analytic review JG Wirtz, JV Sparks, TM Zimbres International Journal of Advertising 37 (2), 168-198	115	2018
Something social, something entertaining? How digital content marketing augments consumer experience and brand loyalty C Lou, Q Xie International Journal of Advertising 40 (3), 376-402	111	2021
Advertising targeting young children: an overview of 10 years of research (2006–2016) S De Jans, D Van de Sompel, L Hudders, V Cauberghe International Journal of Advertising 38 (2), 173-206	111	2019
Understanding the effects of different review features on purchase probability SJ Kim, E Maslowska, EC Malthouse International Journal of Advertising 37 (1), 29-53	107	2018
When brand-related UGC induces effectiveness on social media: the role of content sponsorship and content type M Kim, D Song International Journal of Advertising 37 (1), 105-124	103	2018
How brand-cause fit shapes real world advertising messages: a qualitative exploration of ‘femvertising’ S Champlin, Y Sterbenk, K Windels, M Poteet International Journal of Advertising 38 (8), 1240-1263	101	2019
The urgent need for more research on influencer marketing CR Taylor International Journal of Advertising 39 (7), 889-891	100	2020
An expert with whom i can identify: the role of narratives in influencer marketing Y Feng, H Chen, Q Kong International Journal of Advertising 40 (7), 972-993	99	2021

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