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h5 指数:37
h5 中位数:58

h5 指数是指在过去整整 5 年中所发表文章的 h 指数。h 指在 2018-2022 年间发表的 h 篇文章每篇至少都被引用过 h 次的最大值。隐藏

出版物的 h5 中位数，是指出版物的 h5 指数所涵盖的所有文章获得的引用次数的中位值。隐藏

#19 Communication

标题/作者	引用次数	年份
Social media or shopping websites? The influence of eWOM on consumers’ online purchase intentions I Erkan, C Evans Journal of Marketing Communications 24 (6), 617-632	243	2018
Consumer engagement with brands on social network sites: A cross-cultural comparison of China and the USA WHS Tsai, LR Men Journal of Marketing Communications 23 (1), 2-21	202	2017
eWOM credibility on social networking sites: A framework G Moran, L Muzellec Journal of Marketing Communications 23 (2), 149-161	186	2017
What triggers young Millennials to purchase eco-friendly products?: the interrelationships among knowledge, perceived consumer effectiveness, and environmental concern J Heo, S Muralidharan Journal of Marketing Communications 25 (4), 421-437	157	2019
Do social networking sites contribute for building brands? Evaluating the impact of users' participation on brand awareness and brand attitude D Langaro, P Rita, M de Fátima Salgueiro Journal of Marketing Communications 24 (2), 146-168	136	2018
Antecedents and outcomes of brand love: the mediating role of brand loyalty N Bıçakcıoğlu, İ İpek, G Bayraktaroğlu Journal of Marketing Communications 24 (8), 863-877	132	2018
‘Fear of Missing Out’(FOMO) marketing appeals: A conceptual model C Hodkinson Journal of Marketing Communications 25 (1), 65-88	119	2019
Starbucks’ marketing communications strategy on Twitter V Taecharungroj Journal of Marketing Communications 23 (6), 552-571	112	2017
Dimensions of effective CSR communication based on public expectations S Kim, MAT Ferguson Journal of Marketing Communications 24 (6), 549-567	111	2018
Like or dislike? Adolescents’ responses to personalized social network site advertising M Walrave, K Poels, ML Antheunis, E Van den Broeck, G van Noort Journal of Marketing Communications 24 (6), 599-616	98	2018
Exploring effects of source similarity, message valence, and receiver regulatory focus on yelp review persuasiveness and purchase intentions I Pentina, AA Bailey, L Zhang Journal of Marketing Communications 24 (2), 125-145	92	2018
The effects of social media on brand attitude and WOM during a brand crisis: Evidences from the Barilla case S Pace, B Balboni, G Gistri Journal of Marketing Communications 23 (2), 135-148	89	2017
Self-consciousness and emotions driving femvertising: A path analysis of women’s attitude towards femvertising, forwarding intention and purchase intention D Kapoor, A Munjal Journal of Marketing Communications 25 (2), 137-157	78	2019
Building relationships through dialogic communication: organizations, stakeholders, and computer-mediated communication A Pang, W Shin, Z Lew, JB Walther Journal of Marketing Communications 24 (1), 68-82	77	2018
Corporate social responsibility and patronage intentions: The mediating effect of brand credibility HM Abu Zayyad, ZM Obeidat, MT Alshurideh, M Abuhashesh, ... Journal of Marketing Communications 27 (5), 510-533	77	2021
The advertising creative process: A study of UK agencies S Turnbull, C Wheeler Journal of Marketing Communications 23 (2), 176-194	70	2017
Examining the intersection of race and gender in video game advertising E Behm-Morawitz Journal of Marketing Communications 23 (3), 220-239	65	2017
Role of electronic word-of-mouth content and valence in influencing online purchase behavior G Roy, B Datta, S Mukherjee Journal of Marketing Communications 25 (6), 661-684	61	2019
Customer relationship management systems and organizational performance: Quantitative evidence from the Jordanian telecommunication industry GA Al-Weshah, E Al-Manasrah, M Al-Qatawneh Journal of Marketing Communications 25 (8), 799-819	58	2019
The effects of social TV on television advertising effectiveness S Bellman, JA Robinson, B Wooley, D Varan Journal of Marketing Communications 23 (1), 73-91	56	2017

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