Although many of the same specific topics are present, there are subtle but important
differences between the original and more recent positioning statements. Most notably, the …

Reinventing Marketing and Public Policy for the Twenty-First Century: An Editorial Statement
Page 1 J ournal of Public Policy & Marketing (JPP&M) has made remarkable progress since its …

Journal remarkable progress since its founding. What began an experiment, or" test market"
in the words of its founding editor, Tom Kinnear (2011), has developed into one of the …