Marketing and public policy: prospects for the future
MB Mazis - Journal of Public Policy & Marketing, 1997 - journals.sagepub.com
Over the past several years, there has been a growing interest in marketing and public
policy issues. After a promising beginning in the 1960s and 1970s, the field slumped in the …
policy issues. After a promising beginning in the 1960s and 1970s, the field slumped in the …
Marketing and Public Policy: Prospects for the Future
MB Mazis - Journal of Public Policy & Marketing, 1997 - JSTOR
Michael B. Mazis ver the past several years, there has been a growing interest in marketing
and public policy issues. After a promising beginning in the 1960s and 1970s, the field …
and public policy issues. After a promising beginning in the 1960s and 1970s, the field …
Marketing and public policy: Prospects for the future
MB Mazis - Journal of Public Policy & Marketing, 1997 - search.proquest.com
Over the past several years, there has been a growing interest in marketing and public
policy issues. After a promising beginning in the 1960s and 1970s, the field slumped in the …
policy issues. After a promising beginning in the 1960s and 1970s, the field slumped in the …
Marketing and Public Policy: Prospects for the Future.
MB Mazis - Journal of Public Policy & Marketing, 1997 - search.ebscohost.com
Presents an overview of marketing and public policy research in the United States. Important
events serving as catalyst for renewed interest in marketing and public policy; Emergence of …
events serving as catalyst for renewed interest in marketing and public policy; Emergence of …