We are thankful to serve as Coeditors in Chief for the Journal of Public Policy & Marketing
(JPP&M), a journal with an important legacy and wide-reaching impact based on the tireless …

Marketing and to assume the editorial duties as the first Editors in Chief. We follow eight
exemplary previous editors: founder and first editor Tom Kinnear, Pat Murphy, Michael …

As we finish our remaining responsibilities as Journal of Public Policy & Marketing editors,
we reflect on the changes during the last three years. We then look at the implications for …

It'sa great time to be a policy researcher. The present state of the world has cultivated an
increased interest in credible research that makes a difference from academic, business …

Although many of the same specific topics are present, there are subtle but important
differences between the original and more recent positioning statements. Most notably, the …

As the Journal of Public Policy & Marketing (JPP&M) celebrates 40 years, we look to the
future through the lens of our strategic plan: based on the principles of impact, rigor, and …

(JPP&M) was published in 1982, with Kinnear as editor, the University of Michigan as
publisher, and an editorial board of 14 people accomplished in this area. Recognizing the …

In this article for the 40th Anniversary of the Journal of Public Policy & Marketing (JPPM), the
authors first share what is meant by “policy,”“public policy,” and “marketing and public policy” …

The authors examine the first 20 years of Journal of Public Policy & Marketing (JPP&M) to
understand the nature, influences, and impact of marketing and public policy research …

There are many interesting issues that could be addressed in a retrospective on the subfield
of marketing and public policy (M&PP). Many of these are addressed in the commentaries of …