Introduction In addition to being a source of valuable nutrients, meat consumption has
several negative consequences; for the environment, for animal welfare, and for human …

ABSTRACT A reduction of meat consumption is crucial for addressing public health
problems, especially in industrialized countries. Among low-cost interventions, emotionally …

The present study investigates the effectiveness of health and environmental information
provision as an intervention to reduce meat consumption behaviour. In an experimental …

The current study tested the impact of different messaging interventions on changing attitude
and behaviour in relation to Red and Processed Meat Consumption (RPMC). The study …

Previous research has shown that messages aimed at reducing red meat intake often do not
have the expected effect. In the present study, we tested whether prefactual (“If… then”) or …

We tested the plausibility of a cognitive-emotional model to understand the effects of
messages framed in terms of gain, non-loss, non-gain, and loss, and related to the health …

By means of a population-based survey experiment, we analysed the effectiveness of two
message characteristics–message framing and the refutation of misinformation–in …

Current concerns regarding the health and environmental consequences associated with
excessive meat consumption have underscored the importance of guiding consumers …

A high level of meat consumption is associated with high emissions of greenhouse gases
(GHG) and significantly contributes to anthropogenic climate change. One promising …

Objective Despite abundant information about negative consequences of consuming meat,
consumption in many Western countries is many times higher than recommended. One …