There are many interesting issues that could be addressed in a retrospective on the subfield
of marketing and public policy (M&PP). Many of these are addressed in the commentaries of …

Will we wither or thrive? The title of this article is not designed to be facetious but instead a
guide for the remainder of this modest contribution. To the first point, our survival as a …

The authors examine the public policy literature in marketing during the 1980s and early
1990s. The articles are classified using a three-part framework—conceptual …

The following five essays are expanded versions of comments made during a session of the
1996 Marketing and Public Policy Conference. The session was titled" Marketing and Public …

The authors examine the first 20 years of Journal of Public Policy & Marketing (JPP&M) to
understand the nature, influences, and impact of marketing and public policy research …

(JPP&M) was published in 1982, with Kinnear as editor, the University of Michigan as
publisher, and an editorial board of 14 people accomplished in this area. Recognizing the …

When I consider the outlets within the marketing discipline in particular and
business/management in general, the august place that the Journal of Public Policy & …

It'sa great time to be a policy researcher. The present state of the world has cultivated an
increased interest in credible research that makes a difference from academic, business …

This response to Professor Gaski's commentary first clarifies the editorial background for the
development of the set of Journal of Public Policy & Marketing essays titled “The Sages …

(JPP&M) was under the stewardship of two editors, Thomas C. Kinnear, who founded the
journal at the University of Michigan, and Patrick E. Murphy, who nurtured its development …