Previous research has shown that consumers in developed countries display a high level of
consumer ethnocentrism by prioritizing local products over foreign manufactured ones …

Globalisation has resulted in businesses extending their market coverage to include
international markets, which has provided customers with an ever‐expanding choice of …

The purpose of this study was to investigate what leads French consumers to ethnocentrism
and the effects of their ethnocentrism on attitudes toward imports, and subsequently on …

Previous studies conducted in developed countries have demonstrated that ethnocentric
consumers are more willing to buy domestic products. This study investigates the …

Shimp and Sharma (1987) have coined the term “consumer ethnocentric tendencies” to
describe beliefs held by consumers regarding the appropriateness and morality of …

Consumer ethnocentrism (CE) is an important area of study in cross-cultural consumer
research. Since the CETSCALE was published (Shimp and Sharma 1987), studies have …

Purpose While the idea that consumer ethnocentrism influences the willingness to buy
domestic products is a well-known assumption for marketers, the purpose of this paper is to …

This paper investigates consumer ethnocentrism in two emerging markets: Hungary and
Mexico. The Mexican respondents scored much higher on Shimp and Sharma's (1987) …

Differences in consumer values exert a powerful impact on product acceptance. Morocco is
no stranger to this phenomenon. While this country's consumers have easy access to world …

Sažetak In this paper the author examines the effects of consumer ethnocentrism on
purchase intentions towards domestic and foreign products, and also provides useful …