You see someone smoking a cigarette and say,“Smoking is bad for your health,” when what
you mean is,“You are a bad person because you smoke.” You encounter someone whose
body size you deem excessive, and say,“Obesity is bad for your health,” when what you
mean is,“You are lazy, unsightly, or weak of will.” You see a woman bottle-feeding an infant
and say,“Breastfeeding is better for that child's health,” when what you mean is that the
woman must be a bad parent. You see the smokers, the overeaters, the bottle-feeders, and …

When a peasant with a lovable but obstinate donkey heard that a donkey trainer was visiting
the area, his ears pricked up. He was particularly impressed to hear that the trainer claimed
his methods used only tender loving care. Turning up with his donkey, he was shocked
when the trainer hit it on the head with a hammer. That was not tender loving care, he
remonstrated.'It's OK', reassured the trainer,'that was just to get its attention'. In similar vein,
this book tries to grab our attention with its provocative title in large capital letters (the sub …