Influence of strategic planning on product marketing and health service orientation of community pharmacies—A national survey in Finland
L Jokinen, I Puumalainen, M Airaksinen - Health Policy, 2019 - Elsevier
The aim of this study was to explore pharmacy owners' views on the strategic development
of community pharmacies, particularly how strategic planning at the pharmacy level
influences on product marketing and health service orientation of individual community
pharmacies. The study was carried out as a national cross-sectional e-mail survey sent to all
privately-owned Finnish community pharmacies (n= 581) in March 2013 (response rate
34%, n= 198). The pharmacy owners were asked about their strategy, product marketing …
of community pharmacies, particularly how strategic planning at the pharmacy level
influences on product marketing and health service orientation of individual community
pharmacies. The study was carried out as a national cross-sectional e-mail survey sent to all
privately-owned Finnish community pharmacies (n= 581) in March 2013 (response rate
34%, n= 198). The pharmacy owners were asked about their strategy, product marketing …
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