[HTML][HTML] Price discounts significantly enhance fruit and vegetable purchases when combined with nutrition education: a randomized controlled supermarket trial

WE Waterlander, MR de Boer, AJ Schuit… - The American journal of …, 2013 - Elsevier
Background: Reducing fruit and vegetable (F&V) prices is a frequently considered policy to
improve dietary habits in the context of health promotion. However, evidence on the
effectiveness of this intervention is limited. Objective: The objective was to examine the
effects of a 50% price discount on F&Vs or nutrition education or a combination of both on
supermarket purchases. Design: A 6-mo randomized controlled trial within Dutch
supermarkets was conducted. Regular supermarket shoppers were randomly assigned to 1 …
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