In a nation of meat eaters, it is nearly impossible to imagine a growing number of people to
go against the status quo and decide to stop consuming animal products. Against all odds …

This chapter describes how among vegetarian, vegan and animal advocates, it has been a
commonpractice for many decades to cede the terms “meat” to livestock producers, and to …

Summer 2018• Corporate Knights• 59 yond Meat's CEO Ethan Brown put it. They're running
burgers under MRIs, replicating flavour molecules, splicing genes and, in the case of cellular …

Meat alternatives have been proposed as one solution to decrease meat consumption and
thus its negative effects on individuals and the environment. Using three meat myths …

A supermarket industry publication recently included a full-page ad by America's Milk
Companies titled" Give Milk The Presence It Deserves." Who would think the dairy industry …

This chapter focuses on how celebrity chefs support meat consumption. Every day in Europe
and in the USA, on myriads of food shows, celebrity chefs, TV presenters, journalists, and …

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Lady Gaga may feel great wearing a meat dress, but millions of Americans aren't
comfortable wearing--or eating--any animal products." The number of vegetarians in the …

As the number of vegans grows worldwide, fast and fast-casual food corporations have
reacted in a number of ways. Some have seemingly embraced the growing vegan group …

The food market is changing. Consumers are increasingly transitioning to what market
research describes as 'plant-forward'or 'plant-centric'ways of eating. This article looks at how …