Understanding the brand management and rebranding processes in specific contexts of medical tourism

GM Alves, BB Sousa, M Belino - New Techniques for Brand …, 2021 - igi-global.com
With this chapter, the authors intend to understand the importance of brand management
(specifically rebranding) in specific contexts of medical tourism and health and wellness …
被引用次数：6 相关文章

Understanding the Brand Management and Rebranding Processes in Specific Contexts of Medical Tourism

GM Alves, BB Sousa, M Belino - New Techniques for Brand …, 2021 - books.google.com
With this chapter, the authors intend to understand the importance of brand management
(specifically rebranding) in specific contexts of medical tourism and health and wellness …