Measuring the impact of a marketing simulation game: Experience on perceived indecisiveness

WJ Wellington, DB Hutchinson… - Simulation & …, 2017 - journals.sagepub.com
Background. The evidence from past research suggests that business simulation games
(BSGs) do offer a meaningful educational experience. One characteristic lacking across past …
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Measuring the Impact of a Marketing Simulation Game

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[HTML][HTML] Measuring the Impact of a Marketing Simulation Game

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WJ Wellington, DB Hutchinson… - Simulation & …, 2017 - search.ebscohost.com
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Measuring the impact of a marketing simulation game: Experience on perceived indecisiveness.

WJ Wellington, DB Hutchinson, AJ Faria - Simulation & Gaming, 2017 - psycnet.apa.org
Background: The evidence from past research suggests that business simulation games
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