Rebranding a “rather strange, definitely unique” city via co-creation with its residents

U Hakala, A Lemmetyinen, L Nieminen - Place Branding and Public …, 2020 - Springer
The purpose of this study is to investigate how a city can be rebranded as a result of co-
creation with its residents, using the city of Pori in Finland as a case example. Residents …
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[PDF] academia.edu

[PDF][PDF] Rebranding a “rather strange, definitely unique” city via co‑creation with its residents

U Hakala, A Lemmetyinen, L Nieminen - 2020 - academia.edu
The purpose of this study is to investigate how a city can be rebranded as a result of co-
creation with its residents, using the city of Pori in Finland as a case example. Residents …

Rebranding a “rather strange, definitely unique” city via co-creation with its residents

U Hakala, A Lemmetyinen… - Place Branding and …, 2020 - econpapers.repec.org
The purpose of this study is to investigate how a city can be rebranded as a result of co-
creation with its residents, using the city of Pori in Finland as a case example. Residents …

Rebranding a “rather strange, definitely unique” city via co-creation with its residents

U Hakala, A Lemmetyinen… - Place Branding and Public …, 2020 - ideas.repec.org
The purpose of this study is to investigate how a city can be rebranded as a result of co-
creation with its residents, using the city of Pori in Finland as a case example. Residents …