Corporate rebranding: effects of corporate visual identity changes on employees and consumers

W Bolhuis, MDT De Jong… - Journal of marketing …, 2018 - Taylor & Francis
Many organizations invest periodically in a new corporate visual identity (CVI). This study
investigates the main effects of CVI changes in four organizations, taking into account three …
被引用次数：101 相关文章
[PDF] utwente.nl

[PDF][PDF] Corporate rebranding: effects of corporate visual identity changes on employees and consumers

W Bolhuis, MDT de Jong… - Journal of Marketing …, 2018 - ris.utwente.nl
Many organizations invest periodically in a new corporate visual identity (CVI). This study
investigates the main effects of CVI changes in four organizations, taking into account three …

Corporate rebranding: Effects of corporate visual identity changes on employees and consumers

W Bolhuis, MDT de Jong… - Journal of marketing …, 2018 - research.utwente.nl
Many organizations invest periodically in a new corporate visual identity (CVI). This study
investigates the main effects of CVI changes in four organizations, taking into account three …
[PDF] utwente.nl

[PDF][PDF] Corporate rebranding: effects of corporate visual identity changes on employees and consumers

W Bolhuis, MDT de Jong… - Journal of Marketing …, 2018 - ris.utwente.nl
Many organizations invest periodically in a new corporate visual identity (CVI). This study
investigates the main effects of CVI changes in four organizations, taking into account three …