Rebranding-A Possibility without Risk?: A Case Study of Circle K

L Isanovic, O Rotkirch - 2018 - diva-portal.org
Background: The number of acquisitions is continuously increasing andthey are often an
important source for competitive advantage. Meanwhile, acquisitions can be a hazardous …
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[PDF][PDF] Rebranding-A Possibility without Risk? A Case Study of Circle K

L Isanovic, O Rotkirch - Journal of the Academy of Marketing Science, 2018 - diva-portal.org
Rebranding – A Possibility without Risk? Page 1 Linköping University SE-581 83 Linköping,
Sweden +46 013 28 10 00, www.liu.se Linköping University | Department of Management and …