The impact of playing a marketing simulation game on perceived decision making ability among introductory marketing students

WJ Wellington, D Hutchinson… - Developments in Business …, 2010 - absel-ojs-ttu.tdl.org
The present study examines how the decision making experience gained during the play of
a marketing simulation game impacts game participants' perceptions of their decision …
被引用次数：15 相关文章

The Impact of Playing a Marketing Simulation Game on Perceived Decision Making Ability among Introductory Marketing Students

WJ Wellington, D Hutchinson, AJ Faria - Developments in Business … - journals.tdl.org
The present study examines how the decision making experience gained during the play of
a marketing simulation game impacts game participants' perceptions of their decision …
[PDF] tdl.org

[PDF][PDF] THE IMPACT OF PLAYING AMarketing SIMULATION GAME ON PERCEIVED DECISION MAKING ABILITY AMONG INTRODUCTORY MARKETING …

WJ Wellington, D Hutchinson, AJ Faria - journals.tdl.org
The present study examines how the decision making experience gained during the play of
a marketing simulation game impacts game participants' perceptions of their decision …