Measurement accuracy of respondents' opinions, perceptions, attitudes and behaviors is
vital for better managerial suggestions, theoretical conclusions and advancement of science.
There is a growing concern, voiced frequently in other disciplines that a high rate of
response bias exists and this casts serious doubts on generalizability of conclusions. Based
on limited research on the topic, this paper examines the extent to which response bias is
acknowledged as a limitation in tourism, travel and hospitality research. Additional analyses …

Measurement accuracy of respondents 'opinions, perceptions, attitudes and behaviors is
vital for better managerial suggestions, theoretical conclusions and advancement of science.
There is a growing concern, voiced frequently in other disciplines that a high rate of
response bias exists and this casts serious doubts on generalizability of conclusions. Based
on limited research on the topic, this first part of the paper examines the extent to which
response bias is acknowledged as a limitation in the tourism, travel and hospitality research …