Fifty years of the European Journal of Marketing: a bibliometric analysis
FJ Martínez-López, JM Merigó… - European Journal of …, 2018 - emerald.com
European Journal of Marketing, 2018•emerald.com
… Bibliometric methods are very useful to provide an overview of academic research of a
field or a journal, identifying the leading trends in terms of publications, citations, authors,
keywords and institutions. The aim of this study is to present the current picture of the journal
motivated by the 50th anniversary and develop a retrospective bibliometric evaluation that
analyses the first 50 years of the journal; note also that, due to its development along 2017,
this study just provides a partial picture of the results in 2017. Likewise, the reader should be …
field or a journal, identifying the leading trends in terms of publications, citations, authors,
keywords and institutions. The aim of this study is to present the current picture of the journal
motivated by the 50th anniversary and develop a retrospective bibliometric evaluation that
analyses the first 50 years of the journal; note also that, due to its development along 2017,
this study just provides a partial picture of the results in 2017. Likewise, the reader should be …
Abstract
Purpose
The European Journal of Marketing was created in 1967. In 2017, the journal celebrates its 50th anniversary. Therefore, the purpose of this study is to present a bibliometric overview of the leading trends of the journal during this period.
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