… double-edged sword problem of customer participation through social media, as well as its
effect on co-creation intention of brand value, … Evidence from professional financial services …

… is to identify the double-edged sword of customer involvement (… not find any evidence that
customer complexity attenuated … Evidence from professional financial services across cultures…

… theory of customer participation and value co-creation in the … of customer participation
from the professional aspects of the … ), “Is customer participation in value creation a double-edged …

… Evidence of the SSB in CP has been found in several studies. For examples, the positive …
供给侧改革视角 [Value chain reconstruction, industrial Chain integration and leisure agriculture …

… A substantial body of research supports this evidence that parents’ participation in service
… ’ interpersonal relationships and professional relations with the consumer. So, researchers …

… are much inferior to service frontliners in terms of professional knowledge. Thus, the
interaction between … Empirical evidences about the positive effect of customer participation on …

… In doing so, this study provides empirical evidence in support of the premise that value
creation is a prerequisite for the success of a retail brand's strategic efforts in social media brand …

… how customer participation enables customers to co-create the intrinsic as well as extrinsic
values of participation, … provides empirical evidence in support of the importance of customer …

… evidence in support of the extant premise that value creation … the effect of customer participation
in a professional financial … ), “Is customer participation in value creation a double-edged …

… contribute to the customer participation in co-creation literature by … In complex and professional
services, these customer inputs … evidence substantiating some of the co-created values, …