… supportive behaviour. For the employees’ in an organisation that undergo corporate rebranding
… brand and the organisation could affect the outcome of a rebranding exercise internally. …

… This study examines the implementation of a re-branding campaign in a public Canadian …
the re-branding can help improve success. This study reveals that implementing a re-branding …

The purpose of this paper was to examine the process by which a nonprofit organization
conducted corporate rebranding and to assess the relevance of the principles of corporate …

… the relationship between sport rebranding and fan responses. Overall, this study contributes
to the current body of knowledge regarding sport fan behavior toward rebranding and brand …

… gap between social democracy on the one hand and the neoliberal rationality characterized
by both divination and faith in market forces on the other by somehow blending the two. The …

… and behaviors. The external factors relativize the potential effects of a CVI change on
employees. Furthermore, there are reasons to assume that communication and behaviors will have …

… with corporate rebranding is required by investigation. … rebranding, from the aspect of
customer satisfaction, brand equity and customer mindset. Moreover, the relationship between …

Purpose The purpose of the paper is to build a sociocultural perspective of brand revitalization.
Maintaining brands and bringing them back to life in the market has received much less …

… By analyzing the co-creative role of residents in rebranding a city, this study aims to address
those shortcomings and fill that gap. The concept of brand co-creation (Hatch and Schultz …

… a system of values and basic principles on which the brand bases its behavior, we are in
the … It also argues that the role of the brand as a means of relationship between the products …