… of the brand and associated value, but "brands become both … Rebranding decisions allow
for reflection on brand values … and behaviors, rebranding may be required to some degree. …

… To offer a sound practice-based approach, this article examines a controversial scholastic
rebranding initiative enacted by a public high school. Details regarding divisive school imagery…

… of the human and behavioral factors in such massive change, … ensure efficiencies, and
rebranding enriched customer services … , customer-focused rebranding strategy in its larger Asia …

… The findings identified that successful logo rebranding relies on its ability … rebranding process
and its ability to stimulate positive attitudinal and behavioral response after logo rebranding…

This chapter reports on the rebranding of a British cancer charity as part of a wider internal
culture change. During the cultural change process, management became aware that it was …

… “might allow the organization to accumulate value, by re-branding itself as being diverse
or … behaviors and the detriments of social marginalization counteract the meaning of value. …

… Interpersonally, the windmills are typically represented either at a very long distance or at a
close distance (cf. Kress and van Leeuwen Citation2006, 124–28). Where the former choice …

… rebranding process of a sports brand based on values linked to sustainability and to assess
the impact this rebranding … charged with leading the rebranding process and a convenience …

… Here, I explore how flexibility rebrands precarious work in container spaces, … to space,
and the shifting of the onus for economic recovery onto individuals. I argue that this rebranding …

… Our research takes place in a rebranding context that has been induced by a university …
The three main categories of symbolism, place, and use intertwine in the rebranding context of …