… as an understanding of marketing and consumer behaviour. This practical handbook is a …
, designing logos, presenting to clients, rebranding and launching the new identity. Case …

… Specifically, I propose these messages can be rebranded as CCCM neutralisation … if CCCM
organisations adopted messages that could be rebranded as techniques of neutralisation. I …

… Current scholarship points to variation in several factors – the degree to which ASPs can
rebuild support using resources from the authoritarian past, the ability of ASPs to rebrand …

… between branding, de-branding and re-branding. The literature review then elaborates on
some de-branding and re-branding … to identify de-branding and rebranding reasons, drivers as …

… value-creating strategies. This research paper intends to examine the effectiveness of
rebranding … effects, we find that rebranded banks do experience permanent value increase, since …

… has broadly investigated urban rebranding as a tool used by … Nevertheless, a gap in the
bottom-up place rebranding … and the actors that enabled the rebranding, discussing the positive …

This study examined emergent identity tensions among managers of a non-governmental
organization (NGO) during a major rebranding initiative. With respect to organizational …

… To examine the rebranding practices based on soft power, we adopted the qualitative case
… of this investigation – Korea’s rebranding campaign based on cosmetic surgery and medical …

… in various health care systems if effective re-branding of the nursing profession is to occur. …
close the gap between the current and desired brand positions. Closing the gap between …