… a company proceeds with a rebranding process? What will … To evaluate Uber’s rebranding
effect on the overall brand … way and, therefore Uber’s rebranding had a negative effect on …

In this article, we consider whether the term “medical anthropology” is serving us as well as it
could be and whether the term “health anthropology” could be more appropriate. We argue …

… for development studies and practice, this paper seeks to … ” shift being a 21st-century
rebranding, which captures some … development must go beyond rebranding to address a wider …

This article analyzes how under conditions of crisis certain social actors shift the metasemiotic
frames through which minority languages may be approached in order to suit place-…

… brand citizenship behaviours that contribute to the brand development and its values (Buil …
, ie specific hotel properties in a chain rebranding without the entire chain doing so, focusing …

… Most of the principals were concerned about how marketization of the high schools leads to
a skewed distribution of students and an increasing divide between ‘good’ and ‘bad’ schools…

This paper investigates the emergence of ‘internationalised’ schools as a form of middle-class
aspiration in Kochi, India. It complements recent literature on the growth of international …

… kava and new forms of kava use as part of the re-branding that continues to face opposition.
… Of even greater relevance in the re-branding of kava, is the risk comparison between kava, …

… In the context of the discussion held at the consulting firm on the possibility of rebranding,
the head of the practice concluded, “We have decided not to [change] at the moment, because …

… in rebranding secondary school students’ choice of career in Nigerian education system.
Being one of the first model to show the link between … promote specific behaviors or habits by …