… Thus, place branding must be used, from the empirical and strategic point of view, to give
value to certain spaces by implementing a process of continuous improvement of their image …

… The business environment is changing, and likewise, consumer behaviours are changing. …
it is time to rebrand and appear fresh to the customers. The decision to rebrand may also be …

… rebranding efforts should focus on the signature features of the involved HEPAP, including its
value … The model suggests multiple levels of interaction of behaviors and behavior settings, …

… H2H Trust Management in Practice Rebranding may be needed for a company to stay alive,
… the changes in customer behavior and the relationship between firm and customer caused …

… or rebranding entirely for this platform. With a focus on the redesign and use of club crests;
the role of graphic heritage in the design of these; and the different approaches to rebranding …

… rebranding process and is applying a new visual style. The new visual style of the library
resulting from the rebranding … responsibility of the sometimes irresponsible behavior of today’s …

… For the purpose of this project, rebranding tended to focus upon the application of branding,
… Overall, rebranding was considered as a communicative strategy aimed at managing the …

… between the values and norms the two initiatives conveyed. For instance, employees …
inconsistencies between the way the rebranding had been launched and the behavioral …

… city re-branding. Our analysis concentrates on resident responses to city re-branding and
how such responses could force the municipalities to withdraw their re-branding. A city loses …

… In our analysis, we identify three political strategies through which this green rebranding
of cattle occurs, which we term post-pastoral storytelling, political ecological baselining and a …