Background: Research scoping on e-learning and novel web 2.0 tools in pharmacy education in Arabic Language Speaking Countries (ALSCs) is scarce.

Aim and methods: Therefore, this study aimed to develop an online educational course on generic medicines to reveal the views of Arab pharmacists and pharmacy students about emerging technologies in transferring pharmaceutical knowledge and assess the differences in knowledge scores before and after the online educational intervention and the differences in knowledge scores among study subgroups.

Results: The total mean knowledge score after attending the online educational intervention significantly increased, from 4.9±1.68 to 7.75±1.75 (t (86)= 4.6, p< 0.001). Providing an online course using web 2.0 tools to transfer pharmaceutical knowledge was viewed as highly positive (mean score= 62.23±6.08, range 45-75 points). Significant sex and status differences were identified post-assessment. Female participants and pharmacists had higher knowledge scores compared with males and students, respectively.

Conclusion: The online course development was successfully implemented using Schoology as an online learning management system (LMS) and Facebook as a social network site (SNS). Arab pharmacists and pharmacy students found e-learning and web 2.0 tools to be effective novel technologies in transferring pharmaceutical knowledge.