[HTML][HTML] Involving online community customers in product innovation: The double-edged sword effect

X Xie, L Wang, T Zhang - Technovation, 2023 - Elsevier
customer online knowledge contribution” mediates the relationship between customer
involvement … into the impacts of customer involvement and the contribution of customer knowledge …

What makes customer participation a double-edged sword: The impact and factors of self-serving bias in agritourism

S Li, C Li - Journal of Destination Marketing & Management, 2021 - Elsevier
customers. This research investigates whether and how the self-serving bias causes the
controversial effects of customer participation … of customer participation on customer satisfaction, …

The dark side of customer participation: when customer participation in service co-development leads to role stress

M Blut, N Heirati, K Schoefer - Journal of Service Research, 2020 - journals.sagepub.com
… of customer participation (CP), understanding of the dark side of involving customers in …
This study proposes that the changing role of customers who actively participate in service …

When does customer participation matter? An empirical investigation of the role of customer empowerment in the customer participation–performance link

S Auh, B Menguc, CS Katsikeas… - Journal of marketing …, 2019 - journals.sagepub.com
… Thus, we expect employees’ feedback to positively moderate the effect of CP because
the more customers participate, the more valuable and diagnostic feedback will be, thus …

Influence of customer participation from the employee perspective

J Yoo, J Chen, GL Frankwick - International Journal of Bank Marketing, 2021 - emerald.com
… To reduce costs, many banks have increased customer involvement during the creation and
… perceived customer participation and employee work engagement. Customer orientation (…

Customer participation in services: domain, scope, and boundaries

B Dong, K Sivakumar - Journal of the Academy of Marketing Science, 2017 - Springer
double-edged sword, suggesting the need to assess their individual and joint effects to
increase empirical clarity. These conflicting results are further exasperated by researchers mixing …

A “double-edged sword” effect of consumer expertise on tourism loyalty

X Zhang, M Guo - Marketing Intelligence & Planning, 2021 - emerald.com
… First, we document a double-edged sword effect of consumer expertise on loyalty. … consumer
loyalty. In addition, we found significantly different patterns, in that the double-edged sword

The contradictory effects of customer participation breadth and depth on customer-perceived value

X Wang, X Yu - Journal of Business & Industrial Marketing, 2019 - emerald.com
… that customer participation should consist of two dimensions: … customer participation: the two
dimensions of participation. As … to deep participation, broad customer participation may hurt …

Two-sided effects of customer participation: roles of relationships and social-interaction values in social services

C Park, H Lee, J Jun, T Lee - Service Business, 2018 - Springer
customer participation and value co-creation theory to the social-services sector, where
consumer … between the value creation of participation and customer satisfaction in social services…

Lightening the dark side of customer participation–The mitigating role of relationship performance in business-to-business project contexts

S Hurtak, V Kashyap, M Ehret - Journal of Business Research, 2022 - Elsevier
customer participation on two types of supplier commitment. A survey of 105 managers of
business and industrial projects suggests that customer participation … a “double-edged sword” …