Background. The evidence from past research suggests that business simulation games
(BSGs) do offer a meaningful educational experience. One characteristic lacking across past …

The present study examines how the decision making experience gained by game
participants during the play of a marketing simulation game impacts the traits of …

The present study examines how the decision making experience gained during the play of
a marketing simulation game impacts game participants' perceptions of their decision …

Background. Despite the increasing use of business simulation games in management
education little is known about their effectiveness as learning tools. Aim. The aims of this …

While a substantial amount of research has been conducted into the use of simulation
games in business and marketing education, little of this has focused on the student …

Inevitably, students who perform poorly in a business simulation game feel that they were
the victims of the good luck of their competitors. Simulation administrators, however …

Purpose–The paper aims to contribute to the wider adoption of simulation games in
marketing teaching. The purposes of the research reported here are to understand …

Although the use of business simulation games as a means of active learning has been
widely debated, there is continuing interest in how students learn from and respond to them …

Abstract" An interdisciplinary study of student knowledge of accounting/finance principles in
concert with their application in a marketing simulation game was undertaken in three …

Purpose This paper investigates how individuals' decision-making approach and
perceptions of a game's cognitive realism affect the performance of virtual businesses in a …