Learner satisfaction in marketing simulation games: Antecedents and influencers
A Caruana, A La Rocca… - Journal of Marketing …, 2016 - journals.sagepub.com
Simulation games have become widespread in business courses, yet the understanding of
their learning effects remains limited. The effectiveness of using simulation in marketing …
their learning effects remains limited. The effectiveness of using simulation in marketing …
What business simulations teach: The effect of debriefing
R Teach, J Szot - Neo-Simulation and gaming toward active learning, 2019 - Springer
This is the initial report of a multi-university study of students participating in business
simulations. The study's purpose is an attempt to determine what skills students learn while …
simulations. The study's purpose is an attempt to determine what skills students learn while …
Goal orientation and simulation performance
PH Anderson, L Lawton… - … in Business Simulation …, 2008 - absel-ojs-ttu.tdl.org
This study explored the relationship between the students' success on a simulation exercise
as measured by financial performance, their perceptions of the simulation's educational …
as measured by financial performance, their perceptions of the simulation's educational …
Guidelines for the use of business simulation games
JT Low - Journal of Marketing Education, 1980 - journals.sagepub.com
Business simulation games allow students to experience applied decision-making in a
fashion not provided by other forms of classroom instruction. Well-designed games can give …
fashion not provided by other forms of classroom instruction. Well-designed games can give …
An empirical investigation of cognitive and performance consistency in a marketing simulation game environment
TR Whiteley - … in Business Simulation and Experiential Learning …, 1993 - absel-ojs-ttu.tdl.org
The relationship between the cognitive understanding of a simulation game environment
and game performance was investigated. The results indicate that how well one performs in …
and game performance was investigated. The results indicate that how well one performs in …
Business simulation games: current usage levels. A ten year update
AJ Faria, RO Nulsen - Developments in Business Simulation and …, 1996 - absel-ojs-ttu.tdl.org
A major survey involving over 1,500 mail questionnaires was undertaken ten years ago to
determine the extent of business simulation game usage in academia and in business …
determine the extent of business simulation game usage in academia and in business …
Simulation games in business and marketing education: How educators assess student learning from simulations
L Vos - The International Journal of Management Education, 2015 - Elsevier
Considerable research findings have demonstrated the value of simulations in motivating
and engaging students and in developing their skills and competencies. Almost no research …
and engaging students and in developing their skills and competencies. Almost no research …
The relative influence of several factors on simulation performance
J Gosenpud, P Miesing - Simulation & Gaming, 1992 - journals.sagepub.com
The purpose of this study is to examine the relative impact of several independent variables
on performance in a business simulation. This is unusual in that most studies attempt to …
on performance in a business simulation. This is unusual in that most studies attempt to …
Entrepreneurial attitude and conflict management through business simulations
D Arias‐Aranda, O Bustinza‐Sánchez - Industrial Management & Data …, 2009 - emerald.com
Purpose–The purpose of this paper is to elucidate the influence that participation in a
simulation experience based on the automobile industry has on the entrepreneurial attitude …
simulation experience based on the automobile industry has on the entrepreneurial attitude …
Do Gaming Simulations Substantiate That We Know More Than We Can Tell?
Background. Revealing tacit knowledge often is seen as very valuable for organizations,
although it is usually challenging to enunciate and share this type of knowledge. Methods …
although it is usually challenging to enunciate and share this type of knowledge. Methods …