Learner satisfaction in marketing simulation games: Antecedents and influencers

A Caruana, A La Rocca… - Journal of Marketing …, 2016 - journals.sagepub.com
Simulation games have become widespread in business courses, yet the understanding of
their learning effects remains limited. The effectiveness of using simulation in marketing …

What business simulations teach: The effect of debriefing

R Teach, J Szot - Neo-Simulation and gaming toward active learning, 2019 - Springer
This is the initial report of a multi-university study of students participating in business
simulations. The study's purpose is an attempt to determine what skills students learn while …

Goal orientation and simulation performance

PH Anderson, L Lawton… - … in Business Simulation …, 2008 - absel-ojs-ttu.tdl.org
This study explored the relationship between the students' success on a simulation exercise
as measured by financial performance, their perceptions of the simulation's educational …

Guidelines for the use of business simulation games

JT Low - Journal of Marketing Education, 1980 - journals.sagepub.com
Business simulation games allow students to experience applied decision-making in a
fashion not provided by other forms of classroom instruction. Well-designed games can give …

An empirical investigation of cognitive and performance consistency in a marketing simulation game environment

TR Whiteley - … in Business Simulation and Experiential Learning …, 1993 - absel-ojs-ttu.tdl.org
The relationship between the cognitive understanding of a simulation game environment
and game performance was investigated. The results indicate that how well one performs in …

Business simulation games: current usage levels. A ten year update

AJ Faria, RO Nulsen - Developments in Business Simulation and …, 1996 - absel-ojs-ttu.tdl.org
A major survey involving over 1,500 mail questionnaires was undertaken ten years ago to
determine the extent of business simulation game usage in academia and in business …

Simulation games in business and marketing education: How educators assess student learning from simulations

L Vos - The International Journal of Management Education, 2015 - Elsevier
Considerable research findings have demonstrated the value of simulations in motivating
and engaging students and in developing their skills and competencies. Almost no research …

The relative influence of several factors on simulation performance

J Gosenpud, P Miesing - Simulation & Gaming, 1992 - journals.sagepub.com
The purpose of this study is to examine the relative impact of several independent variables
on performance in a business simulation. This is unusual in that most studies attempt to …

Entrepreneurial attitude and conflict management through business simulations

D Arias‐Aranda, O Bustinza‐Sánchez - Industrial Management & Data …, 2009 - emerald.com
Purpose–The purpose of this paper is to elucidate the influence that participation in a
simulation experience based on the automobile industry has on the entrepreneurial attitude …

Do Gaming Simulations Substantiate That We Know More Than We Can Tell?

MA Van Haaften, I Lefter, H Lukosch… - Simulation & …, 2021 - journals.sagepub.com
Background. Revealing tacit knowledge often is seen as very valuable for organizations,
although it is usually challenging to enunciate and share this type of knowledge. Methods …