Business simulation games (BSG) offer a unique opportunity to provide students with hands-
on experience in a simulated business environment. This study aims to explore the …

The purpose of this study is to assess the educational value of simulation gaming in
business policy courses. It examines and compares student and practitioner perceptions of …

This article reports on two studies that were conducted to determine whether (a) total
enterprise simulations are suitable for assessing business skills and (b) the tournament …

A review of the literature in simulations and games revealed a lack of research in the area of
the effects of simulations on personal characteristics of participants. Seventy-six …

This study explored the relationship between the students' goal orientation, their success on
a simulation exercise, and their perceptions of its value. This study found the relationships …

Computer-based business simulation games are rather commonly used tools for learning in
business courses in Sweden. However, not always expectations of teachers are achieved …

" The present study examines the relationship between simulation game performance over
two separate simulation competitions. Students were exposed to two different simulation …

While the impact and value of simulation games have been investigated in the context of
business and management education, few studies have investigated why students are …

This paper evaluates the impact of usage in teaching and learning of a business simulation
game, SimVenture, on developing enterprise skills and attributes among undergraduate …

Game and Simulation Effectiveness in Marketing Page 1 Game and Simulation
Effectiveness in Marketing Education: An Experimental Investigation Jay L. Laughlin and …