The purpose of this paper is to examine student opinion of certain internal and external
assignments used along with a marketing simulation game and to compare the performance …

Simulation games continue to be widely used in marketing education and are also one of
the most researched pedagogical tools, with perspectives and research coming from a …

Use of business simulation games in Hong Kong Page 1 10.1177/1046878103255876
ARTICLE SIMULATION & GAMING / September 2003 Chang / BUSINESS SIMULATION …

The use of simulation games as a pedagogic method is well established though its effective
use is context-driven. This study adds to the increasing growing body of empirical evidence …

The focus of the present study is on if and how individual differences in selected non-
cognitive factors of a decision maker (ie, the task-specific self-efficacy, general self-efficacy …

Purpose–The study emanated from initial attempts to determine whether two computer
simulations used in teaching a college business course delivered a meaningful learning …

The literature relating motivation to simulation game performance often laments the lack of
on-going measurements for motivation during the course of simulation play. To be practical …

This paper discusses the use of business simulation games in the strategic management
domain. Business simulation games have many attributes of effective learning …

For all their advantages, business simulation games tend to be overly simple, addressing a
relatively small number of decision variables in comparison with those faced by managers in …

The paper is based on the 7 years of experience of the author with the" General
Management II" Business Simulation Game from Topsim. The aim of the paper is to reveal …