Graebner, Martin and Roundy (2012) claim that doing qualitative research is like “cooking
without a recipe”. This is true because each qualitative study is different and requires a …

Tourism research has grown remarkably since the early 1980s as manifested in the number
and range of publications in this field (Figueroa-Domecq et al., 2015, Li and Xu, 2014). For …

Marketing Research Theory and Methodology and the Tourism Industry: Page 1 3 Marketing
Research Theory and Methodology and the Tourism Industry: A Nontechnical Discussion …

In tourism research, sociologists and anthropologists have been turning to qualitative
approaches for a long time. This is not the case for researchers working in other disciplines …

'This is an excellent book which significantly contributes to tourism research and education.
It takes a rigorous yet readable style to address twenty five of the most pertinent quantitative …

Reviewing past research effortsfacilitates improvement and understanding of research in
tourism. Such an examination indicates the direction of research and methodological …

The book is directed to diploma, degree and postgraduate taught course students in the
hospitality and tourism fields. The book is divided into four parts: getting started; key …

Research on visitor attitudes to tourism destinations is an established area of scholarly
attention. This research note provides a critical commentary of the theoretical trends in visitor …

This study analyzes the rationale that led to the choice of participant observation as a
practical research tool within a case study of tourist satisfaction and dissatisfaction on a …

Since the end of the nineteenth century, the discourse between positivism and
phenomenology has dominated the development of social science research methods. The …