All biotechnology products originate from underlying technology research and product
concepts that are based upon novel science. In reality, there is no shortage of product ideas …

There are multiple options or paths to the market to be considered when developing the
commercialization strategy for translating a technology or invention into an innovation. We …

In terms of becoming a successful bioentrepreneur, there is still much more to learn. There
are many ways to learn the essential fundamentals of entrepreneurship, including through …

© 2009 Palgrave Macmillan 1462-8732 Journal of Commercial Biotechnology Vol. 15, 4,
374–375 375 'they are tough to deal with because of the academic bent of the inventor and …

With more than 200 public biotechnology companies from which to choose, many investors
have difficulty telling one outfit from the next. Faced with a bewildering array of products and …

Biotechnology products arise from successful biotech companies. These companies are
built by talented individuals in possession of a scientific breakthrough that is translated into a …

“Biotechnology Entrepreneurship: Leading, Managing and Commercializing Innovative
Technologies”(Second Edition) is a comprehensive guidebook for entrepreneurs, investors …

Biotechnology represents the industrial use of biological organisms and processes to
manufacture medical, agricultural and consumer products (Oakey et al. 1990) …

Well before a product is ready for commercialization, biotechnology companies must
develop a sound market strategy. This market plan is essential for more than just …

The motivation (and personal ex-ante assumption) for this chapter comes from our combined
20 years' experience of research, consulting, operational positions, and ownership of more …