Rural, low-income families are disproportionately impacted by health problems owing to
structural barriers (eg, transportation, health insurance coverage) and personal barriers (eg …

Rural, low-income mothers face challenges to their health equal to or greater than those of
low-income mothers from urban areas. This study put health message design into the hands …

Background: Research dissemination is a priority for The Partnership for Understanding and
Eliminating Disparate Outcomes (PUEDO) for Latinas, a Center for Population Health and …

Approximately 85% of people living in rural settings own a cell phone, and of those, 76%
send or receive text messages. Thus, text messaging may be an effective way to reach rural …

Mass communication health campaign messages play critical roles in public health, yet
studies show mixed effectiveness in reaching and impacting underserved populations. The …

The work of strategic health communicators, those of us who intentionally seek to build and
apply theory and research comprising the domain of health communication, is intended to …

Most health education/communication (HE/C) strategies in maternal and child health (MCH)
programs in developing countries are based on a standard approach, or paradigm, which …

Health Communication in Practice: A Case Study Approach offers a comprehensive
examination of the complex nature of health-related communication. This text contains …

Background: Young parents are targeted by a variety of health information interventions,
aiming to educate and monitor them in order to improve population health. However, we …

We can trace participatory approaches to health communication research to their roots in the
fields of agriculture and rural development where practitioners first began developing …