Simulation games have become widespread in business courses, yet the understanding of
their learning effects remains limited. The effectiveness of using simulation in marketing …

Considerable research findings have demonstrated the value of simulations in motivating
and engaging students and in developing their skills and competencies. Almost no research …

The present study examines how the decision making experience gained during the play of
a marketing simulation game impacts game participants' perceptions of their decision …

This article introduces a simulation, Marketplace Live, and compares students' simulation
performance with their course performance. The sample is drawn from 13 sections of the …

This study combines the perspective of students (n= 137) and sales instructors (n= 248). It
compares how well selling and sales management simulation games, case discussions, and …

Purpose–The paper aims to contribute to the wider adoption of simulation games in
marketing teaching. The purposes of the research reported here are to understand …

Business simulations serve as learning platforms that stimulate the" gaming" interest of
students, that provide a structured learning environment, and that should help manage the …

Inevitably, students who perform poorly in a business simulation game feel that they were
the victims of the good luck of their competitors. Simulation administrators, however …

Experiential learning is an effective way to involve students in learning by doing. By using
marketing simulations, a dynamic learning experience is created where students develop …

Simulation games continue to be widely used in marketing education and are also one of
the most researched pedagogical tools, with perspectives and research coming from a …