Abstract Florida's" truth" counter-marketing campaign was one of the most successful anti-
smoking campaigns of all time thanks to its edgy industry attacking messages, use of Florida …

The “truth” campaign was created to change youth attitudes about tobacco and to reduce
teen tobacco use throughout Florida by using youthdriven advertising, public relations, and …

2002a; Farrelly, Davis, Haviland, Messeri & Healton, 2005). Young adults, ages 18 to 24
years, compose an important secondary audience. The truth® campaign features fast …

Objectives: This paper describes traditionally effective approaches for antismoking mass
media advertising and explores challenges and future directions for campaign planning. The …

BACKGROUND: It remains unclear whether youth-targeted anti-tobacco media campaigns
reach adults. We examined the reach of the youth-oriented Florida “truth” campaign to (a) …

In 2000, the American Legacy Foundation (Legacy) launched truthsm, a national, multi-
medium tobacco control social marketing campaign targeting youth age 12–17. This paper …

OBJECTIVES To outline the design and present selected findings from the evaluation of a
state counter-advertising, anti-tobacco media campaign. The appropriateness of the design …

This study provides additional evidence that Florida's “truth” tobacco countermarketing
campaign was successful in reducing smoking among Florida teens. Smoking rates were …

Focus group research conducted by the Centers for Disease Control and Prevention's Office
on Smoking and Health suggested that the desire of teenagers to gain control over their …

In February 2000, the American Legacy Foundation launched a national media campaign
know as truth to counter the influence of tobacco marketing and imagery targeting youths …