Abstract" An interdisciplinary study of student knowledge of accounting/finance principles in
concert with their application in a marketing simulation game was undertaken in three …

This paper reports on the outcomes and observations of an exploratory study that aimed to
determine the educational benefits of an accounting simulation game. Thirty-one students …

This paper evaluates the costs and benefits, to both students and instructors, of using an
accounting simulation game in a large intermediate accounting class. The evaluation will …

Simulations have been widely used to enhance MBA education. Faria et al.(2009: 484)
note," The business simulation game has become a major form of pedagogy for use in …

The accounting profession has given ever-increasing focus and attention to the
effectiveness and nature of accounting education. Executive education struggles with how to …

Business simulation games allow students to experience applied decision-making in a
fashion not provided by other forms of classroom instruction. Well-designed games can give …

The learnings of two highly experienced marketing simulation game creators, users and
researchers are presented to guide business instructors who are using, or planning to use, a …

The need to endow marketing graduates with skills relevant to employability grows ever
more important. Marketing math and elementary financial understanding are essential …

Through the years, business simulation games have become more widely used in the
classroom. However, the use of simulation games can have several pitfalls for the …

The present study, using a controlled setting based on three gamestatus groups (2-member
teams, single players, and nonplayers), sought to determine whether incorporating a …