Inevitably, students who perform poorly in a business simulation game feel that they were
the victims of the good luck of their competitors. Simulation administrators, however …

" The present study examines the relationship between simulation game performance over
two separate simulation competitions. Students were exposed to two different simulation …

The present study is a replication of an earlier study by Wellington, Faria and Whiteley
(1997) that examined the relationship between participant simulation game performance …

Simulation Games are now broadly used by scores of business schools, especially in
marketing. These games favour active, feedback-based learning, normally in groups, and …

The present study examines how the decision making experience gained during the play of
a marketing simulation game impacts game participants' perceptions of their decision …

The purpose of this paper is to examine student opinion of certain internal and external
assignments used along with a marketing simulation game and to compare the performance …

The present study, using a controlled setting based on three gamestatus groups (2-member
teams, single players, and nonplayers), sought to determine whether incorporating a …

Simulation games continue to be widely used in marketing education and are also one of
the most researched pedagogical tools, with perspectives and research coming from a …

This paper will report on some research currently in progress at the University of Windsor
and Northern Kentucky State College. The purposes of the research are to measure student …

Business simulation games allow students to experience applied decision-making in a
fashion not provided by other forms of classroom instruction. Well-designed games can give …