The purpose of this study is to investigate how a city can be rebranded as a result of co-
creation with its residents, using the city of Pori in Finland as a case example. Residents …

Purpose–The paper aims to address a neglected issue in the literature on place brand co-
creation, namely, the strategic planning of the branding process. Furthermore, the paper …

Place branding is increasingly used by cities and municipalities worldwide. This article
seeks to give a descriptive status quo of this current development in Danish municipalities in …

Purpose–The purpose of this paper is to identify the factors underlying residents' lack of
involvement and engagement with their city brand. This paper addresses the gap in …

Thanks to its conceptual character the paper 'City Branding: An Effective Assertion of Identity
or a Transitory Marketing Trick?'by Kavaratzis and Ashworth (2005) is a classic piece in the …

Nordic city regions are increasingly taking part in an international competition for skilled
workers and mobile knowledge. Throughout the last decades there has been a growing …

Increasingly, place branding is regarded as stakeholder-centric, participatory and inclusive.
However, a central assumption permeates the place-branding literature that there is a …

Place branding has been used to influence ideas concerning communities and districts,
especially in regeneration programmes. This article approaches branding as a new …

This chapter explores the internal and external challenges to city branding in the case of the
Danish mid-sized city of Aalborg. Like many other European cities, the city has faced a …

Up till now, only few researchers have looked at the dynamics that develop when citizens'
collective actions co-create and eventually co-destruct a city brand. This research paper …