Optimising tobacco control campaigns within a changing media landscape and among priority populations
Reviews published over the past decade confirm tobacco control campaigns can be
effective for influencing adult and youth tobacco use behaviours, with strengthening …
effective for influencing adult and youth tobacco use behaviours, with strengthening …
Mass media campaigns to promote smoking cessation among adults: an integrative review
Objective This review summarises the impact of mass media campaigns on promoting
quitting among adult smokers overall and for subgroups; the influence of campaign intensity …
quitting among adult smokers overall and for subgroups; the influence of campaign intensity …
Youth tobacco prevention mass media campaigns: past, present, and future directions
MC Farrelly, J Niederdeppe, J Yarsevich - Tobacco control, 2003 - tobaccocontrol.bmj.com
This paper focuses on countermarketing efforts aimed at curbing youth smoking. We review
the literature on the effectiveness of tobacco countermarketing campaigns, characterise …
the literature on the effectiveness of tobacco countermarketing campaigns, characterise …
Characterizing tobacco control mass media campaigns in E ngland
Aims To characterize publically funded tobacco control campaigns in E ngland between
2004 and 2010 and to explore if they were in line with recommendations from the literature …
2004 and 2010 and to explore if they were in line with recommendations from the literature …
[PDF][PDF] Mass media campaigns to reduce smoking among youth and young adults: Documenting potential campaign targets and reviewing the evidence from previous …
There are at least four broad approaches that can be taken when developing a mass media
campaign to reduce the prevalence of smoking among young people. First, a campaign may …
campaign to reduce the prevalence of smoking among young people. First, a campaign may …
Mass media interventions for smoking cessation in adults
MM Bala, L Strzeszynski… - Cochrane Database of …, 2017 - cochranelibrary.com
Background Mass media tobacco control campaigns can reach large numbers of people.
Much of the literature is focused on the effects of tobacco control advertising on young …
Much of the literature is focused on the effects of tobacco control advertising on young …
Tobacco use prevention media campaigns; lessons learned from youth in nine countries
E Schar, K Gutierrez, R Murphy-Hoefer, DE Nelson - 2006 - stacks.cdc.gov
Tobacco Use Prevention Media Campaings: Lessons Learned from Youth in Nine Countries
Page 1 ks and I uy pac ould b I w sa sister it w y ould tell m w . just a phase as up to at least a …
Page 1 ks and I uy pac ould b I w sa sister it w y ould tell m w . just a phase as up to at least a …
Understanding how mass media campaigns impact on smokers
R Borland, J Balmford - Tobacco Control, 2003 - tobaccocontrol.bmj.com
Objectives: To explore the immediate impact of the 2001 National Tobacco Campaign (NTC)
advertising on movement towards quitting in a broadly representative sample of smokers …
advertising on movement towards quitting in a broadly representative sample of smokers …
What is the role of tobacco control advertising intensity and duration in reducing adolescent smoking prevalence? Findings from 16 years of tobacco control mass …
Objective To examine how the intensity and duration of tobacco control advertising relate to
adolescent smoking prevalence. Methods Australian students (aged 12–17 years) …
adolescent smoking prevalence. Methods Australian students (aged 12–17 years) …
[HTML][HTML] A cost‐effectiveness analysis of online, radio and print tobacco control advertisements targeting 25–39 year‐old males
C Clayforth, S Pettigrew, K Mooney… - Australian and New …, 2014 - Elsevier
Objective To assess the relative cost‐effectiveness of various non‐television advertising
media in encouraging 25–39 year‐old male smokers to respond to a cessation‐related call …
media in encouraging 25–39 year‐old male smokers to respond to a cessation‐related call …